Facebook bans News; Realty network surges.
With Facebook’s action during the week to block news content in Australia, many news-related Facebook pages have had posts removed along with many real estate facebook pages including that of Realestate.com.au, domain.com.au, homely.com.au, and realty.com.au effectively removing posts and ability to deliver content to its followers.
Whilst the primary Facebook page of realty.com.au was also affected, the property search portal and find an agent services on the page continue to function without interruption. Additionally, the realty groups 450+ geo-targeted pages, also remained unaffected allowing the group to continue to deliver listings and content to its 170,000+ audience on behalf more than 3000+ agency clients. This diversification is at the core of realty.com.au's social & search media services and has uniquely positioned realty to continue to serve and scale to more agencies & agents.
Through its proprietary technology platform, Realty.com.au publishes new and sold listings automatically to its network of pages and its agency & agent clients facebook pages for free.
Realty Director of Content Kevin Turner said “Realty’s national search and social media services are continuing to operate uninterrupted. These include Facebook portals, Facebook Ads, Auto-posting to Agency & Agent Facebook pages, branded posts, Instagram posts & Google Ads.”
“Realty’s geo-market strategy has taken over 2 years to develop. It means the moment properties become available for sale or rent, Realty presents these listings to highly targeted consumers on a range of platforms. For Realty it is business as usual” said Turner.
With this search & social strategy, Realty.com.au now generates enough visitors to be placed in the top 3,000 websites in Australia according to alexa.com, with an average time on site of more than 6 minutes. Realty will continue to add more Facebook pages to its network to reach more Australians and increase mapped suburbs which currently stands at 8,000.